Instagram ads reach almost 30% of internet users.Instagram now boasts over 1.5 billion users.
Check out our list of 50+ Social Media Advertising Statistics that Matter to Marketers in 2022. Want more social media advertising stats? We’ve got you.
52% of social media users say that when a platform protects their privacy and data, it’s incredibly impactful on their decision to interact with the ads or sponsored content they see on the channel. Annual advertising spend on social media in 2022 will top $134 billion, an increase of over 17% YOY. In 2022, social media video ad spending will grow by 20.1% to $24.35 billion. Ad spending on social media is projected to reach over $173 million in 2022. People mainly use social media for staying in touch with friends and family, filling spare time, and reading the news. 
Women aged 16-24 years old use social media the most, clocking in an average of 3 hours 18 minutes per day. Men aged 20-29 are the demographic that uses social media the most. In a month, the average user will visit 7.5 social media platforms. The USA dips slightly below the average worldwide time spent on social, with an average of 2 hours 14 minutes. Source: Hootsuite’s Digital Trends Report 2022 Japan, North Korea, and the Netherlands spend the least amount of time on social media. Nigeria, the Philippines, and Ghana spend the most amount of time on social media. In 2021, people increased their time spent on social media by 2 minutes compared to 2020. Worldwide, people spend an average of 2 hours and 27 minutes per day on social media. 
Over 93% of regular internet users log into social media. Nearly 75% of the world’s population aged 13+ uses social media. In 2021, social media usage grew at an average rate of 13.5 new users every single second. Social media has grown at a compound annual growth rate of 12% since 2012. Over 4.62 billion people across the world use social media. General social media statistics Social media usage continues to grow Download the complete Digital 2022 report-which includes online behavior data from 220 countries-to learn where to focus your social marketing efforts and how to better target your audience.
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